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Launching a small business is a risky venture, mainly because your success will heavily rely on your marketing tactics. While you can develop your strategy, there are a few factors common to every successful marketing campaign. The following tips will help you get started.

Create an Online Presence

By now, it should go without saying that every business needs some digital presence. This starts with a website that clearly defines your business and promotes your brand. If you sell products directly to customers via your site, the website should be secure, easy to use, and it should have fast load times. In addition to a state of the art website, you’ll also need to maintain a social media presence. Your posts on sites like Facebook and Twitter should be relevant to your business, informative, and should link to a page on your website.

Research Your Target Demographic

The days of casting a wide net are over, mainly because that wasn’t a cost-effective marketing strategy. Today, businesses use analytics reports to tell them who views their websites and interacts with their social media posts. This lets you know which types of people are most interested in your products. Once you have that information, you’ll be able to fine-tune your marketing efforts to target those groups specifically. This helps you pursue more effective marketing strategies, so you’ll get a more substantial return on your investment.

Giveaways are Your Friend

Hosting contests and sponsoring giveaways are essential for spreading word of mouth about new businesses and brands. You can hold a contest that involves consumers using your brand and award a gift to the person with the most creative display. Alternatively, you can give each of your first 50 customers a small package that might include a free and inexpensive product, a gift card, and a T-shirt. It’s up to you to decide how you can use gifts to promote your business, but try to offer something of value that will entice people to try your products.

New small business owners tend to focus all of their efforts on digital marketing, but marketing in your community can also be useful. A healthy mix of marketing strategies will help you reach the broadest audience within your targeted demographic. This can become a trial and error process, but that’s often the best way to grow your business.